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site plan

The key ingredients to a successful survival plan are:

• the ability to be ruthlessly objective in order to see clearly what needs to be done

• respond intelligently and creatively to the challenge.

1. Call Cornerstone - the company doctor

An accurate diagnosis of the cause of your business problems is essential to resolving and preventing their recurrence. Though external factors play a big role in business dynamics, in most cases, the real cause of business troubles is often internal and stem from an unwillingness to look objectively at business difficulties. Some are simple common sense reminders.

2. Cornerstone will prescribe your medicine

The specific actions we propose to stabilize your business and resolve its problems will depend on our diagnosis. Cornerstone will propose possible actions to consider and determine the cash-generating possibilities that exist.

3. Take the medicine

When a business is in crisis it is not a time to be secretive and protective. Cornerstone can help control that the medicine is having the right effect. Cornerstone can meet with, and explain to, your financial partners, and present the recovery plan and inform progress against its’ timeline with supporting cash flow and sales projections, fact sheets and documentation that will help support your case.

4. Undertake survival drills

Survival drills are like fire drills - they need to be practiced regularly. They are also like safety drills - they need to be re-visited and analysed for effectiveness at regular intervals.

Be ruthlessly honest about your situation as only then can you be effective in planning what you are going to do about it. Some of the guidelines that Cornerstone will propose may seem excessive or harsh but will be appropriate to the situation your business finds itself in and provide you with a sustainable future.